Selected outcomes from my Go to Market [GTM] design and system installation work, where sales and marketing operate as one – not silos. If you want a quick read on where your own commercial system is drifting, start with the Free Revenue ReSET Health Check.
Renold plc – Global SBU Launch
Challenge: Fragmented brand and channel messaging were slowing international growth.
Action: Pivoted to application-led selling, supported global SBU rollout, and built a unified GTM framework for product and market alignment.
Outcome:353% growth in three years [£18.7m uplift]; tripled leads; renewed board confidence in marketing ROI.
“Nik helped us pivot a 144-year-old engineering business to application-led growth without losing its heritage. He built the GTM system that unified sales and marketing, tripled lead generation, and lifted sales by 27% – a genuine commercial transformation.”
Marketing Manager, Renold plc
Unifrax/ Alkegen – Clean Energy Entry
Challenge: Legacy product marketing slowed entry into new sustainability markets.
Action: Supported European entry into clean-energy and battery-materials markets and pre-merger repositioning, building an event-led demand programme around the sector’s four-yearly flagship event.
Outcome:900+ GDPR-compliant leads with £350k+ average order value, creating a repeatable lead-generation engine.
“Nik optimised the budget, substantiated our proposition, and gave us a GTM framework that turned our flagship trade-show activity into a scalable demand channel across Europe, with clear visibility of performance and ROI.”
Senior Commercial Director, Unifrax/ Alkegen
Gap Personnel – On-site Service Launch
Challenge: Traditional recruitment model with limited margin and customer retention.
Action: Designed and installed GTM system for new on-site managed service, aligned with national commercial goals.
Outcome:£23.3m uplift in two years; 17% market share gain; established repeatable model adopted group-wide.
“Nik brought structure, focus, and real market understanding. His GTM strategy gave us clear positioning, a repeatable sales cadence, and the commercial tools to double turnover.”
Managing Director, Gap Personnel
Boughey Distribution – Rebrand & Growth System
Challenge: Marketing function seen as cost centre; no link between brand and growth metrics.
Action: Built and led in-house GTM and reporting framework aligned to ESG and KPMG roadmap.
Outcome: Revenue growth from £26m → £42m in three years; supported £90m+ scale and positioned for national expansion.
“Nik's strategic, disciplined approach rebuilt sales and marketing around revenue accountability. The new GTM framework aligned sales, data, and leadership – maximising budget efficiency and hitting every growth target.”
Managing Director, Boughey Distribution
Bangor University – Purpose-Led Repositioning
Challenge: Location-led messaging stalled Open Day conversions and failed to connect with Gen-Z values.
Action: Shifted the focus from where students study to what they go on to do – rebuilding the proposition and GTM system around “Go on to make a difference,” a message that aligned with Gen-Z’s desire for purpose and real-world impact.
Outcome:Admissions rose from 196 to 551 within a single recruitment cycle – a 181% increase driven by a purpose-led GTM system that more than doubled conversion and delivered the highest engagement in the university’s history.
“The outcomes speak for themselves – but what stood out was the depth of logic behind every decision. Evidence-based, commercially reasoned, and delivered with total clarity on how the GTM system should run.”
Associate Pro-Vice Chancellor, School of Environmental & Natural Sciences – Bangor University
