Privacy Policy – Sapius
1. Who we are
Sapius (“we”, “us”) provides commercial and go-to-market consulting. We are the data controller for personal data collected via this website.
You can also complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk if you are unhappy with how we use your data.
2. What data we collect
We may collect:
Contact details – name, email address, phone number, organisation, job title.
Communication data – information you provide when you fill in forms, request content, or contact us.
Website usage data – IP address, device and browser type, pages visited, links clicked, time on page (via cookies and analytics).
Client and transaction data – if you become a client, we collect information needed to provide services and manage our relationship, including billing information.
We do not intentionally collect special category data (e.g. health data) through this site.
3. How we use your data and legal bases
We use personal data to:
Respond to enquiries and provide services you request – UK GDPR lawful basis: contract or legitimate interests.
Send you service messages (e.g. meeting details, invoices, changes to terms) – contract or legal obligation.
Send relevant updates or marketing, where you have opted in or where UK law allows this for existing business contacts – consent or legitimate interests.
Operate and improve our website (analytics, troubleshooting, testing) – legitimate interests.
Meet legal, tax and accounting obligations – legal obligation.
You can opt out of marketing at any time by using the unsubscribe link in our emails or contacting us.
4. Who we share data with
We share personal data only when necessary, with:
Service providers / processors, including:
HubSpot (website, forms, CRM, email).
Google (Google Analytics).
Other IT, hosting, email and professional services providers we use to run the business.
Professional advisers such as accountants and lawyers.
Authorities or regulators where we are legally required to do so.
We require processors to protect your data, act only on our instructions and not use it for their own purposes.
Some providers are outside the UK/EEA. Where required, we use appropriate safeguards (for example, standard contractual clauses).
5. How long we keep data
We keep personal data only as long as necessary for the purposes above, for example:
Enquiries and prospect data – normally up to two years after our last meaningful interaction.
Client and transaction records – normally up to six–seven years to meet tax and accounting requirements.
Marketing data – until you unsubscribe or we remove inactive contacts.
We then delete or anonymise the data.
6. Your rights
Under UK data protection law you have rights, including to:
Access the personal data we hold about you.
Ask us to correct inaccurate data.
Ask us to delete your data in some circumstances.
Object to or restrict how we process your data in some circumstances.
Withdraw consent where we rely on consent.
Ask for a copy of certain information in a portable format.
7. Security
We use reasonable technical and organisational measures to protect personal data, including access controls and secure systems. No method of transmission or storage is completely secure, but we work to protect your information.
8. Changes to this policy
We may update this policy from time to time. We will post the latest version on this page.
Last updated: 09/12/25.
Cookie Policy – Sapius
1. What cookies are
Cookies are small text files placed on your device when you visit a website. They help the site work and provide information to us about how people use it. We also use similar technologies such as pixels; we call all of these “cookies” in this policy.
2. How we use cookies
On this site we use:
Strictly necessary cookies – to make the site work securely and properly (for example, to load pages correctly, manage forms and security). These do not require consent.
Analytics cookies – to understand how visitors use our site so we can improve it. For example, we use Google Analytics and HubSpot analytics to see which pages are visited and how visitors move around the site. These are non-essential and require consent.
We do not use cookies to store sensitive information such as passwords.
3. Cookie consent and control
Non-essential cookies (e.g. analytics) are only used if you choose to accept them.
You can also block or delete cookies via your browser settings. If you block all cookies, some parts of the site may not work correctly.
4. Third-party cookies
Google and HubSpot set their own cookies when we use their services. Their use of information is covered by their own privacy and cookie policies.
Google: see Google’s Privacy & Terms pages.
HubSpot: see HubSpot’s Privacy Policy.
5. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example if we add or change tools that use cookies.
Last updated: 09/12/25.