Make growth repeatable.
When growth stalls, more spend just adds noise
Most companies push for more – more campaigns, more tools, more salespeople. But activity isn’t the problem. What’s broken is the system that connects everything together.
You see effort without results – pipelines full of noise, thin margins, and constant pressure for “more leads.”
The goal is simple – a commercial system your team can see, manage, and trust.
How Revenue ReSET works
When sales, marketing, and leadership operate on different cycles, your business loses coherence – you can’t tell what’s working, what’s wasted, or what to fix first. I call the method Revenue ReSET. It works across three areas that decide whether growth is repeatable:
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Sometimes it’s Mindset – growth targets are clear, but the team’s incentives or focus aren’t.
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Sometimes it’s Skillset – people know the activity, not the sequence that drives conversion.
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Sometimes it’s Toolset – systems don’t talk, data’s unreliable, or reporting hides the real picture.
The result: growth stops depending on guesswork and starts running on a system your team can see.
Start with the free health check
A free health check for your commercial system that highlights where Mindset, Skillset, and Toolset are drifting. Answer ten best-practice checks and five context questions – you’ll get an instant summary and a recommended next step.
If your health check or diagnostic confirms there’s work to do…
Every engagement is short and fixed-scope – no retainers, no day rates, no consultant or marketing agency dependency.
48-hour commercial system diagnostic – find out what’s broken and what to fix first
A paid, board-level review of your commercial system. One workshop, one review of the findings, and a short written summary your leadership team can act on.
You’ll get a clear picture of where performance breaks down – goals and focus, how you target and sell, and whether you can trust the numbers – along with the priority decisions to make and a seven-day plan your team can run.
The diagnostic looks at both sides – how marketing creates demand and how sales converts it – and where the join between them breaks. Most commercial problems aren’t a sales problem or a marketing problem. They’re a system problem – and that’s what the diagnostic finds.
If the health check flagged something, the diagnostic confirms it and gives you a clear next move. If you already know something’s wrong and want to move fast, the diagnostic is the right place to start.
Ten-day intensive – sharpen who you’re targeting, what you’re selling, and how it all connects
For teams that can deliver but need focus. The diagnostic tells you where the problem is – the intensive helps you make the key decisions in the one or two areas that matter most right now. Ten working days, spread over two weeks.
That typically means getting specific about who you’re targeting and why, tightening or defining the offer so it’s clear to both your sales and marketing teams, and sharpening the messaging so your customer understands what you do, why it matters to them, and why they should buy – consistently, across campaigns, proposals, and conversations. Not three different versions depending on who’s delivering.
It also means connecting marketing activity to revenue. If campaigns are running but nobody can tell you which ones are producing pipeline and which are just producing activity, the intensive closes that gap – so both sides are working from the same numbers and the same definition of what a good lead looks like.
Not strategy on a slide deck – you come out with decisions made, not recommendations to consider. Kick-off, a focused working session, and a hand-off – with a checkpoint if needed. Your team has clear output they can use the following week.
The diagnostic usually identifies which areas to focus on. If you’ve already done the diagnostic, we’ll use it as the starting point.
Revenue ReSET [typically six weeks] – build or rebuild your commercial system so your team can run it
For when the commercial system needs rebuilding – or has never really been built. Some companies have a system that’s drifted or broken down over time. Others have grown on founder-led selling, ad hoc campaigns, and instinct – and now need something structured underneath before they can scale or hire with confidence.
In most cases, the biggest problem isn’t sales or marketing individually – it’s that they’re operating in silos with no shared oversight. Marketing runs campaigns without clear feedback on what converts. Sales chases leads without knowing which ones came from where or why. Leadership gets reports from both sides that don’t add up. Nobody has a single view of what’s actually working.
Revenue ReSET installs the structure and process that connects sales and marketing into one system, over a typical six-week sprint. It won’t fix every individual problem in six weeks – but it puts the foundations in place so your team can see what’s working, what isn’t, and what to do about it.
That means targeting clarity – so sales and marketing are focused on the same customers, not different lists. A defined offer and commercial model – what you sell, who you sell it to, at what price, and with what proof. Messaging that helps your customer understand why they should buy, used consistently across campaigns, proposals, and conversations. A pipeline structure where stages mean something and the data is trusted. A regular review where sales, marketing, and leadership sit around the same numbers and make decisions together. And reporting that works without relying on someone to build a spreadsheet every Friday.
Some of this will be running by the end of the sprint. Other areas will need continued effort from your team. But the structure is in place – marketing can start showing what it’s contributing to revenue, sales has a process that doesn’t depend on one person, and both sides are working from one plan and one set of numbers.
I hand it over ready to run. If there’s a reason to stay longer, we scope that separately – but the system never depends on it.
Revenue ReSET is never assumed. The diagnostic confirms whether a full build or rebuild is warranted based on what it finds – and if a shorter engagement will do the job, that’s what I’ll recommend.