Make growth repeatable.
Real outcomes from rebuilding how companies sell and grow
Five companies, five sectors – same method. Each had a commercial system that wasn't working. These are the results of fixing it.
Renold – global SBU launch
- Challenge: Fragmented brand and channel messaging were slowing international growth.
- Action: Pivoted to application-led selling, supported global business unit rollout, and built a unified commercial system for product and market alignment.
- Outcome: 353% growth in three years [£18.7m uplift]; tripled leads; renewed board confidence in marketing ROI.
“Nik helped us pivot a 144-year-old engineering business to application-led growth without losing its heritage. He built the system that unified sales and marketing, tripled lead generation, and lifted revenue by 27%.”
Marketing Manager, Renold
Unifrax / Alkegen – clean energy market entry
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Challenge: Legacy product marketing slowed entry into new sustainability markets.
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Action: Supported European entry into clean-energy and battery-materials markets and pre-merger repositioning, building an event-led demand programme around the sector's four-yearly flagship event.
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Outcome: 900+ GDPR-compliant leads with £350k+ average order value, creating a repeatable lead-generation engine.
“Nik optimised the budget, substantiated our proposition, and gave us a commercial framework that turned our flagship trade-show activity into a scalable demand channel across Europe, with clear visibility of performance and ROI.”
Senior Commercial Director, Unifrax / Alkegen
Gap Personnel – on-site service launch
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Challenge: Scaling the expanded offer required redesigning it for better unit economics and longer-tenure contracts.
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Action: Designed and installed the commercial system for the new on-site managed service, aligned with national commercial goals.
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Outcome: £23.3m uplift in two years; 17% market share gain; established repeatable model adopted group-wide.
“Nik brought structure, focus, and real market understanding. His commercial strategy gave us clear positioning, a repeatable sales process, and the commercial tools to double turnover.”
Managing Director, Gap Personnel
Boughey Distribution – rebrand and growth system
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Challenge: Marketing function seen as cost centre; no link between brand and growth metrics.
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Action: Built and led in-house commercial system and reporting aligned to ESG and KPMG roadmap.
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Outcome: Revenue growth from £26m → £42m in three years; supported £90m+ scale and positioned for national expansion.
“Nik's strategic, disciplined approach rebuilt sales and marketing around revenue accountability. The new commercial framework aligned sales, data, and leadership – maximising budget efficiency and hitting every growth target.”
Managing Director, Boughey Distribution
Bangor University – purpose-led repositioning
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Challenge: Location-led messaging stalled Open Day conversions and failed to connect with Gen-Z values.
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Action: Shifted the focus from where students study to what they go on to do – rebuilding the proposition and commercial approach around "Go on to make a difference," a message that aligned with Gen-Z's desire for purpose and real-world impact.
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Outcome: Admissions rose from 196 to 551 within a single recruitment cycle – a 181% increase driven by a purpose-led commercial approach. that more than doubled conversion and delivered the highest engagement in the university’s history.
“The outcomes speak for themselves – but what stood out was the depth of logic behind every decision. Evidence-based, commercially reasoned, and delivered with total clarity on how the system should run.”
Associate Pro-Vice Chancellor, School of Environmental & Natural Sciences – Bangor University
