Make growth repeatable.
When growth stalls, more spend just adds noise
Most companies push for more. More campaigns, more tools, more salespeople. None of that is the problem. What’s broken is the join between sales and marketing, and spending more just makes it louder.
You see a sales pipeline full of names nobody’s chasing, thinner margins, and a standing request for more leads.
Once it’s joined up, growth repeats and you can see what’s driving it.
How Revenue ReSET works
Sales are working to this quarter. Marketing are working to a campaign plan nobody’s read. Leadership get two reports that don’t reconcile, so nobody can say what’s working, what’s wasted, or what to fix first.
Revenue ReSET works on the three areas that decide whether growth repeats:
- Mindset: the target’s clear, but nobody owns it and the team are paid for something else.
- Skillset: the job landed on someone never hired to do it, or people know the activity but not the sequence that turns it into a sale.
- Or it’s Toolset, where you’re paying monthly for tools that are half unused, don’t talk to each other, and still can’t answer a straight question.
Fix the right one and growth stops depending on who’s having a good month.
Where to start
I ask the same ten questions at the start of every job. They’re published in full on this site, so you can run them yourself before we ever speak.
The ones a team can’t answer cleanly are usually where Mindset, Skillset or Toolset has drifted.
If the answers tell you there’s work to do
Every engagement is short and fixed-scope. No retainers, no day rates, and no monthly agency bill to keep it running.
48-hour Commercial System Diagnostic: find out what’s broken and what to fix first
A paid, two-day review of how sales and marketing actually run. One workshop, one session walking you through what I found, and a short written summary your leadership team can act on.
You come out knowing where it breaks down: goals and focus, how you target and sell, and whether the numbers can be trusted. You also get the decisions worth making first, and a seven-day plan your team can run without me.
It looks at both sides. How marketing creates demand, how sales converts it, and what happens at the handover between them. Most of it goes wrong at that handover, and nobody owns it.
If you already know something’s wrong and want to move fast, start here.
Ten-Day Intensive: sharpen who you’re targeting, what you’re selling, and how it all connects
For teams who can deliver but need focus. The diagnostic tells you where the problem is. The intensive is where you make the decisions in the one or two areas that matter most right now. Ten working days, spread over two weeks.
That typically means getting specific about who you’re going after and why. Then tightening the offer until sales and marketing describe it the same way. And the message: what you do and why it’s worth paying for, in one version rather than three depending on who’s in the room.
It also means tying marketing spend back to revenue. If campaigns are running and nobody can tell you which ones put deals in the sales pipeline and which just produce activity, that gap closes here. Both sides end up on the same numbers, and on one definition of what a good lead is.
Not strategy on a slide deck. You come out with decisions made, not recommendations to consider. Kick-off, a workshop, a hand-off, and a checkpoint if you want one. Your team has clear output they can use the following week.
The diagnostic usually points to the areas. If you’ve already done it, we start from there.
Revenue ReSET [typically six weeks]: rebuild how sales and marketing work together, and hand it back
For when that system needs rebuilding, or was never really built. Some companies had one and it drifted. Others grew on founder-led selling, ad hoc campaigns and instinct, and now need something underneath before they add people or take on bigger work.
In most cases the biggest problem isn’t sales or marketing on their own. It’s that they sit in silos with no shared oversight. Marketing runs campaigns and never hears what converted. Sales chases leads without knowing where they came from. Each side blames the other, because neither has the numbers to prove it wasn’t them. Leadership gets two reports that don’t add up, and nobody has one view of the whole thing.
Revenue ReSET puts in the structure and process that joins the two together, over a typical six-week sprint. It won’t fix every individual problem in six weeks. It puts the foundations in place, so your team can see what’s working, what isn’t, and what to do about it. In practice that means:
- Targeting clarity, so sales and marketing are chasing the same customers rather than two different lists.
- A defined offer and commercial model: what you sell, who you sell it to, at what price, and with what proof.
- Messaging your customer can follow, used the same way across campaigns, proposals and conversations.
- A sales pipeline where the stages mean something and the data can be trusted.
- Sales, marketing and leadership sitting round one set of numbers on a regular review, deciding together.
- And reporting that doesn’t depend on somebody building a spreadsheet every Friday.
Some of this will be running by the end of the sprint. Other parts need continued effort from your team. But the structure is in place. Marketing can start showing what it’s contributing, sales has a process that doesn’t rest on one person, and both sides work from one plan and one set of numbers.
I hand it over ready to run. If there’s a reason to stay longer we scope that separately, but the system never depends on it.
Revenue ReSET is never assumed. The diagnostic confirms whether a full build or rebuild is needed, and if a shorter engagement will do the job, that’s what I’ll recommend.