You’re spending on growth, but you can’t see what’s working

The forecast says you’re fine and the bank account doesn’t agree. Marketing sends leads that sales won’t touch, and neither side can show why. The board wants to know what the spend bought, and nobody can answer.

Where some of it goes to an agency, what comes back is reach and impressions. Those are signals at best, and not the question the board asked.

It’s not a people problem. It’s a system problem.

I find what’s broken, fix it, and leave your team running it

I’m Nik Stapleton. I’ve spent 31 years in marketing, direct sales, and commercial leadership, most of it working where those three are supposed to join up but don’t.

Growth breaks down in the same few places: how you’re targeting and selling, whether the sales pipeline’s real, and whether the numbers tell the truth. I rebuild the parts that aren’t working and leave your team with a system they can run without me.

The work runs in short, fixed sprints. Weeks, not months, with the scope agreed before we start. No retainers, no day rates.

I call it Revenue ReSET. It works across three areas [goals and ownership, how you target and sell, and whether you can trust the numbers] so growth becomes visible and repeatable instead of depending on instinct.

Fellow, Chartered Institute of Marketing [FCIM].

Ten questions that find where your growth breaks down. Free to read, nothing to fill in.