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When growth stalls,
it’s rarely just a sales problem.

Most founders and boards chase more sales leads when what’s really broken is the system that generates revenue. If the engine isn’t tuned, every new initiative just burns budget faster – especially in sales and marketing.

When growth slows, most leaders chase activity. But when growth really stalls, it’s because the Go to Market and commercial system [GTM] underneath has drifted, or was never set up properly in the first place. That misalignment hides inside the day-to-day – in how teams plan, prioritise, and connect.

That’s why I built the Free Revenue ReSET Health Check – a free, 15-question review of your commercial system that shows where performance breaks down and what to fix first.

Revenue ReSET is the framework I use to rebuild commercial systems from the ground up – aligning Mindset, Skillset, and Toolset so revenue becomes predictable again.

Start Your Free Revenue ReSET Health Check: Three minutes, instant summary, and a clear next move – no jargon, no hard sell.

GTM Architect, Commercial Operator

I’m Nik Stapleton, a senior commercial operator with over two decades in marketing, direct sales, and commercial leadership. I design and install working GTM systems – revenue frameworks that connect brand, demand, and sales execution into one engine.

Success is measured in stronger pipelines, higher win-rates, faster deals, and clearer payback – not the volume of activity. Each GTM system is built using Revenue ReSET – a full operating framework for growth that unites strategy, data, process, and technology into one model that leadership can run, measure, and trust.

 When Growth Needs a Working System

Whether you’re entering new markets or rebuilding after growth stalls, the goal is the same: make revenue repeatable and visible.

A robust GTM system protects capital, de-risks commercial spend, and gives leadership clear visibility on what truly drives return.

If you’re leading growth or rebuilding traction, I’ll show you exactly where intent, capability, and systems fall out of sync – and what it takes to restore momentum.

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How We Work Together

I don’t sell retainers or campaigns. I run fixed-scope sprints that get the commercial system running as it should – then hand it back ready to scale.

Each sprint restores clarity, activates sales pipeline, and makes progress visible. That includes tuning the commercial stack – CRM, automation, enablement, and next-generation data-to-outreach tools such as Clay, Apollo, and HubSpot – so data flows cleanly, outreach scales intelligently, and reporting tells the truth.

I’m brought in when growth falters or the link between sales, marketing, and revenue breaks – the stage where the commercial system must be rebuilt, not patched.

Proof and Availability

This approach has generated more than £750m in client impact across advanced manufacturing, clean energy, logistics, recruitment, and higher education – evidence that the model works. Previous clients include FTSE and mid-market businesses that needed a system – not another campaign – to make growth repeatable.

  • Fellow, Chartered Institute of Marketing [FCIM]
  • UK: available now for short, fixed-scope GTM sprints
  • GCC [Dubai · Abu Dhabi · Riyadh]: full-time, visa-sponsored leadership [evaluation sprint optional]

See How My GTM Systems Perform in Practice

  • Renold plc – 353% growth in three years [£18.7m]; tripled leads.

  • Unifrax/ Alkegen – 900+ GDPR-compliant leads; £350k+ average order value.

  • Gap Personnel – £23.3m uplift in two years; 17% market share gain.

  • Boughey Distribution – £26m → £42m in three years; supported £90m+ scale.

  • Bangor University – 181% admissions increase; highest engagement in university history.